The Baseline
The power of the right partnership
There are many world-renowned success stories for both solopreneurs and those with a business partner – both have their pros and cons.
Angel investors vs venture capital
Discover the main differences between two of the most common sources of startup funding and the best ways to choose the right path for your business.
Business risk management
Risk is a necessary part of any endeavour, and it is impossible to run a risk-free business. You can, however, reduce the risk of risk.
Private equity vs venture capital
While PE and VC are similar, they are aimed at businesses at very different stages in their lifecycles.
How startup valuation works
The value of your startup is something you’re going to need at least a vague idea of when seeking investment.
Venture capital: pros and cons
While VC investment may be perfect for some businesses, the trade-off may prove too high for others. Find out if it's right for you.
Four basic marketing strategies for startups
Learn the basic marketing strategies which can get your brand trending on low budget.
Four growth strategies for your business
There are several recognised strategies for intensive growth, but four of them are more widely applicable than others. Read here
Top 5 benefits of data privacy for startups
Start-ups are not immune to the threat of data breaches and have a responsibility to protect their customers data.
The biggest cybersecurity threats of 2019
As cyber-crime becomes more common-place, all businesses – even small ones – need to be prepared.