The Baseline

18 Jul 2019
4 minute read

Private equity vs venture capital - know the difference

While PE and VC are similar, they are aimed at businesses at very different stages in their lifecycles.

11 Jul 2019
4 minute read

How startup valuation works

The value of your startup is something you’re going to need at least a vague idea of when seeking investment.

8 Jul 2019
3 minute read

Venture capital: pros and cons

While VC investment may be perfect for some businesses, the trade-off may prove too high for others. Find out if it's right for you.

4 Jul 2019
4 minute read

Four basic marketing strategies for startups

Learn the basic marketing strategies which can get your brand trending on low budget.

2 Jul 2019
3 minute read

Four growth strategies for your business

There are several recognised strategies for intensive growth, but four of them are more widely applicable than others. Read here

21 Jun 2019
2 minute read

Top 5 benefits of data privacy for startups

Start-ups are not immune to the threat of data breaches and have a responsibility to protect their customers data.

19 Jun 2019
4 minute read

The biggest cybersecurity threats of 2019

As cyber-crime becomes more common-place, all businesses – even small ones – need to be prepared.

11 Jun 2019
4 minute read

Pros and cons of the agile approach

Agile tends to suit smaller, more adaptive businesses with strong core teams and a fluid communication style.

28 May 2019
3 minute read

What do startup incubators do?

Incubator programmes can make all the difference in the early stages of a startup’s existence.

23 May 2019
3 minute read

Why is cybersecurity important?

Investing in cybersecurity technology, processes and training is vital for a small business. Here's why.