Media liability insurance
What is media liability insurance?
If you’re in the media industry, or publish lots of content as part of your business, media liability insurance protects you for IP infringement, breach of confidentiality, right to privacy, and breach of comparative advertising regulations. This cover is part of our professional indemnity insurance and is sometimes called errors & omissions insurance.
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- Copyright breaches
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Change or cancel it at any time, as your business evolves.
Features of media liability insurance
Content and social fails
One tweet or misjudged Instagram post, and your business could face claims of defamation, slander or breach of privacy. Media liability insurance protects you for negligence in all your media content, including websites, blogs and social. So, if a post backfires, you'll know that any legal fees and compensation will be taken care of.
We're so used to sharing online that it can be easy to forget that using images or other content without permission could put you in breach of copyright. Media liability insurance is for just those moments, picking up the bill for any compensation and associated legal costs.
Comparative advertising regulations
It's a dog-eat-dog world and sometimes you have to take risks to stand out from the competition. But overstep the mark with your advertising and you could be in breach of the comparative advertising regulations, with fines, legal costs and compensation to pay. With media liability insurance, it's covered.
Media liability insurance guide
Find out more about media liability, the risks it covers and what to look out for in a policy.
What does media liability insurance cover?
A media liability policy covers you for negligence in your communications over online and offline media, including social media, blogs, websites and advertising. Our policy covers for infringement of intellectual property, copyright infringement, breach of comparative advertising regulations, and privacy and confidentiality laws.
Who needs media liability cover?
Nowadays, most businesses are publishers of some sort, with social media accounts, blogs, content marketing, not to mention good old-fashioned advertising.
What risks does media liability cover protect you from?
Social media defamation cases are on the rise, with many businesses unaware that tweets and posts are subject to the same laws as other published content.There are other areas of media risk too. For example, you might accidentally use an image without permission from the owner, or make misleading or untrue statements about a competitor in your advertising.
Things you can do to protect yourselves
Steps you can take to protect your business include implementing a watertight approval process for your content, as well as outlining guidelines for the use of social media, blogs and online comments, so employees know what it and isn’t appropriate.
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Customise your cover
To simplify things, we've categorised our covers into three groups: essential covers, professional covers, and management covers. You'll be guided through these different options during the quotation process.
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- 7 May 20214 minute read
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