Media liability insurance
What is media liability insurance?
If you’re in the media industry, or publish lots of content as part of your business, media liability insurance protects you for IP infringement, breach of confidentiality, right to privacy, and breach of comparative advertising regulations. This cover is part of our professional indemnity insurance and is sometimes called errors & omissions insurance.
- Monthly subscription with no long-term commitment
- Change or cancel anytime with no fees
- Instantly view your policy documents
- Cover for accidental copyright breaches
- Cover for advertising regulations
- Post and publish media content with confidence
Set up your media liability insurance in less than 10 minutes
Change or cancel it at any time, as your business evolves, with no fees.
Features of media liability insurance
Content and social fails
One tweet or misjudged Instagram post, and your business could face claims of defamation, slander or breach of privacy. Media liability insurance protects you for negligence in all your media content, including websites, blogs and social. So, if a post backfires, you'll know that any legal fees and compensation will be taken care of.
We're so used to sharing online that it can be easy to forget that using images or other content without permission could put you in breach of copyright. Media liability insurance is for just those moments, picking up the bill for any compensation and associated legal costs.
Comparative advertising regulations
It's a dog-eat-dog world and sometimes you have to take risks to stand out from the competition. But overstep the mark with your advertising and you could be in breach of the comparative advertising regulations, with fines, legal costs and compensation to pay. With media liability insurance, it's covered.
Media liability insurance guide
Find out more about media liability, the risks it covers and what to look out for in a policy.
What does media liability insurance cover?
A media liability policy covers you for negligence in your communications over online and offline media, including social media, blogs, websites and advertising. Our policy covers for infringement of intellectual property, copyright infringement, breach of comparative advertising regulations, and privacy and confidentiality laws.
Who needs media liability cover?
Nowadays, most businesses are publishers of some sort, with social media accounts, blogs, content marketing, not to mention good old-fashioned advertising.
What risks does media liability cover protect you from?
Social media defamation cases are on the rise, with many businesses unaware that tweets and posts are subject to the same laws as other published content.There are other areas of media risk too. For example, you might accidentally use an image without permission from the owner, or make misleading or untrue statements about a competitor in your advertising.
Things you can do to protect yourselves
Steps you can take to protect your business include implementing a watertight approval process for your content, as well as outlining guidelines for the use of social media, blogs and online comments, so employees know what it and isn’t appropriate.
Media liability claims
There are various different types of media liability claims that can affect different industries, but here are a few examples of claims where the business could be liable:
As a graphic designer, you incorporate a design element which another artist claims is a copy of their work and they sue you. Media liability can cover your legal costs.
Intellectual property theft
Your business is accused of marketing a trademarked product without permission, breaching patent laws. Your media liability insurance covers your compensation costs.
Comparative advertising complaint
You run a billboard advert campaign comparing your prices to your competitors. Your competitor claims the comparison is unfair and inaccurate and sues you.
An employee (who is clearly identifiable as working for a company) posts on social media making untrue and unsubstantiated claims about a competitor, leading them to sue.
How do claims work?
You make a claim
Log in to your online account and go to the ‘Make a claim’ section. There, you can make a claim directly – there's no need to call us.
We'll ask you for some details about your claim, including the type of claim and its detailed description.
You can also attach any relevant supporting documentation such as letters detailing claims made against you.
We'll get on the case
Once submitted, your claim will be assessed.
If the claim is large, we may need more information from you. Or, if it's small, it may be able to be settle it within a couple of days.
Either way, we'll keep you regularly updated and you'll be able to see the status of your claim on our customer portal.
Your claim is settled
After it's been assessed, we'll let you know if your claim has been successful or not.
If your claim is successful, they we will promptly pay out the costs of any relevant fines, legal costs or compensation.
Media liability insurance FAQs
Media liability cover isn't mandatory by law in the UK. However, the unexpected costs of a copyright infringement claim against your business, for example, could be devastating. It's important to weigh up the relatively small cost of media liability cover versus the potentially devastating costs associated with a claim.
Media liability cover is one element of professional indemnity (PI) insurance. PI will also cover other elements such as erroneous professional advice and professional negligence.
Yes. Media liability insurance is considered a business cost which counts as an 'allowable expense'. This means that you can deduct it when calculating your taxable profit and therefore tax deductible in the UK.
When calculating your taxable profit, you should keep a record of your business income and expenses, not only so that you can calculate it accurately but also as evidence in case HMRC wants to check on your business. For business insurance, this means your invoices and policy documents.
Even if the main purpose of your company is not publishing or in creative media, in the 21st century most businesses will have a website or social media presence. Media liability cover can help any business that posts online protect themselves against the risks involved in posting content online.
Furthermore, any business that uses a logo or branding may be susceptible to being accused of breach of copyright or trademark if their designs are considered too similar to those of another business.
By buying your media liability cover as a monthly subscription, you spread the cost of your cover over the year, as opposed to paying a large lump sum annually, without affecting the overall cost. This can significantly help you to manage your cash flow, especially for small businesses, sole traders or freelancers with an unpredictable turnover.
Paying monthly is also extremely flexible, meaning you can adjust your level of cover month by month if needed, so you only pay for precisely what you need.
We've made insuring your business simple. Get started.
Customise your cover
To simplify things, we've categorised our covers into three groups: essential covers, professional covers, and management covers. You'll be guided through these different options during the quotation process.
Boost your cover from £10.08 per month
Authorised by the FCA
The FCA supervises UK financial services firms to protect consumers. We are directly authorised and regulated by the FCA and our Firm Reference Number is 656459. These details can be confirmed on the Financial Services Register at www.fca.org.uk or by calling the FCA on 0845 606 1234.
A-rated financial strength
Our insurance products are underwritten by Standard & Poor’s A-rated financial strength or higher. This means the underwriter has been independently assessed by the world’s leading credit rating provider and found to have a strong capacity to meet financial commitments (pay claims).
Protected by the FSCS
If you are a business with an annual turnover under £1m, charity with an annual income under £1m, or trust with net assets under £1m, then you will be entitled to compensation from the FSCS in the unlikely event we cannot meet our obligations. Full details and further information on the scheme are available at www.fca.org.uk