Online retailer insurance Online retailer insurance

The more you sell online, the more moving parts there are. Protect your team, products, equipment and more with cover that you customise to your company’s needs.

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Why buy insurance for an e-commerce store?

As an online retailer, your business will likely have lots of moving parts. And while this keeps you on your toes, it means there's more room for something to go wrong.

Buying insurance for your business offers advanced protection for your online operations as well as your team, your products and your equipment as well as your liability to clients and suppliers.

10% of ecommerce businesses paid £15.33 a month or less for their Superscript business insurance between July and September 2022.

  • Tailor your cover to suit your specific needs
  • Change your cover anytime, free of charge
  • Option to add employers' liability and business equipment
  • Access instant policy documents upon purchase

Set up your business insurance in less than 10 minutes

Change or cancel it at any time.

What is online retailer insurance?

Business insurance for an online retailer is designed to cover specific claims that could happen to or be caused by an e-commerce business. With our flexible, tailored insurance, online businesses can pick the cover they need, including public liability, cyber insurance and business interruption.

What types of insurance does an online retailer need?

Product liability insurance

A must-have for businesses that sell physical products (online, in a store or at an occasional pop-up), product liability insurance protects you from third-party claims of accidental injury or property damage as a result of your products. Our product liability cover for online retailers comes as standard.

Public liability insurance

It might not seem necessary, but this is a popular cover among online retailers – in fact, 75% of our customers bought public liability insurance for their e-commerce business.

While most of your business interactions happen online, you may still interact with a lot of people in person while doing business. If you accidentally injured or caused property damage to any member of the public as a result of your business they could make a claim against you. This could include suppliers, manufacturers, clients, contractors or couriers.

Cyber insurance

Cyber and data security should be the primary concern of online and e-commerce businesses. Sensitive customer data makes e-commerce businesses one of the main targets for cyber attacks and puts even greater pressure on these businesses to comply with GDPR regulations.

Cyber insurance is one of the most important covers for e-commerce platforms and businesses that sell their products online. It protects sellers from claims arising from cyber and data liability as well as provides a vital support system if you experience a security breach.

Our cyber insurance is a truly innovative product designed with digital businesses in mind. We offer a number of extensions to the policy, such as media liability which protects content that you publish online and an award-winning breach response package with legal, PR and IT forensic support - all of this comes with this cover as standard, without additional fees.

Employers' liability insurance

Employers' liability (EL) cover is a legal requirement for UK companies that employ people, even if you only employ temporary, contractors or part-time staff. It includes protection for teams who work from home or travel for business anywhere in the world.

Business interruption cover

Complete reliance on online operations makes e-commerce sellers more vulnerable to unexpected business interruption. Whether that’s a power cut that affects your servers, online account suspension or damage to your computers.

If your operations are stopped or disrupted from an unexpected event which caused you to lose revenue, you could receive financial compensation for the loss with business interruption cover.

Business equipment insurance

If your business relies on equipment to get the job done, such as a computer, phone, printer or camera, business equipment cover can protect these items from damage, loss or theft.

Directors and officers insurance

If you have external shareholders, you should consider D&O insurance. It will protect personal liability of your directors and senior management team for a whole range of issues, from breaching health and safety laws to misrepresentations in a pitch deck, or errors in financial reporting.

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Online retailer insurance

The types of claims that could affect an e-commerce business are different for every type online retailer, but here are a few examples of claims where the business could be liable.

Damaged stock

Some stock you ordered got damaged in transit, causing downtime in your trading while you wait for replacements. Business interruption insurance would cover the loss of revenue.

Stolen laptop

A burglar breaks in at night through the locked door and steals a laptop and stock. Contents, stock and business equipment cover would replace what was taken.

An allergic reaction

A customer suffers an allergic reaction to a product used during a facial and needs medical attention. Product liability would cover the legal and compensation costs.

A data breach

A hacker accesses your systems, stealing customer emails and affecting your sales. Cyber cover would reimburse the lost income and compensation to customers.

How do claims work?


You make a claim

Log in to your online account and go to the ‘Make a claim’ section. There, you can make a claim directly – there's no need to call us.

We'll ask you for some details about your claim, including a crime reference number (if applicable), the date of loss, type of claim and its detailed description.

You can also attach any relevant supporting documentation like proof of loss or proof of purchase.


We'll get on the case

Once submitted, your claim will be assessed.

If the claim is large, we may need more information from you. Or, if it's small, our team may be able to settle it within a couple of days (or hours, in some cases).

Either way, we'll keep you regularly updated and you'll be able to see the status of your claim on our customer portal.


Your claim is settled

After it's been assessed, we'll let you know if your claim has been successful or not.

If items have been lost, stolen or damaged, we might arrange for the items to be replaced or make a payment to you.

Online retailer insurance FAQs

What is online retailer cover?

Online retailer insurance is designed to protect businesses that sell products online or have an e-commerce platform from claims that could cause them financial loss. There are a few types of cover that are relevant for online retailers, including product liability, business interruption and cyber insurance. The types of claims covered include accidental injury or property damage to a member of the public, theft or damage of stock or business equipment such as phones or laptops, as well as downtime or fines due to data breaches.

Do I need business insurance for my online business?

Most business insurance isn't legally required. The only exception to this is employers' liability, which is legally required for every business that has employees who aren't their immediate family.

While not legally required, many businesses choose to buy covers as a duty of care and to protect their business. This includes product liability, public liability, business equipment and business interruption to protect their online retail company from potential claims that could arise.

How much is insurance for online retailers?

The cost of your premium will vary depending on several factors, including the type of cover you want, the level of cover selected and your location. Our business insurance for online retailers starts from £15.33 per month.

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Authorised by the FCA

The FCA supervises UK financial services firms to protect consumers. We are directly authorised and regulated by the FCA and our Firm Reference Number is 656459. These details can be confirmed on the Financial Services Register at or by calling the FCA on 0845 606 1234.

A-rated financial strength

Our insurance products are underwritten by Standard & Poor’s A-rated financial strength or higher. This means the underwriter has been independently assessed by the world’s leading credit rating provider and found to have a strong capacity to meet financial commitments (pay claims).

Protected by the FSCS

If you are a business with an annual turnover under £1m, charity with an annual income under £1m, or trust with net assets under £1m, then you will be entitled to compensation from the FSCS in the unlikely event we cannot meet our obligations. Full details and further information on the scheme are available at