Insurance for Amazon Marketplace sellers
For the more than 85,000 SMEs in the UK selling on Amazon Marketplace, we've built specialist online retailer insurance that includes public and product liability, stock and delivery cover, and cover options for dropshippers.
Do Amazon Marketplace sellers need insurance?
Amazon is one of the most popular marketplaces for online sellers in the world, with more than 950 million products sold each year in the UK alone.
For many sellers on Amazon in the UK, there are no contractual requirements to hold business insurance, but while not compulsory, insurance can still be a hugely important tool in protecting your business from risk.
However, for sellers using the Fulfilment by Amazon (FBA) service to store and dispatch their products, there are some important insurance requirements that you should be aware of.
If you use FBA in the UK, then you must meet Amazon's minimum insurance requirements. They state that if your gross sales exceed £4,000 a month for three consecutive months, you must:
- Have public and product liability insurance with a limit of at least £400,000 per occurrence/aggregate
- Name Amazon as an 'additional insured' on your policy
All that might sound a little complex, but the good news is that our innovative online retailer insurance product can meet all of Amazon UK's insurance requirements, meaning you can be fully on top of all the terms and conditions of your agreement
Be quote confident
We're big on fairness. So if you find a lower price for a comparable quote, we won't just match it – we'll go one better and beat it.
So even better than apples to apples, apples to better apples. We're talking Galas to Braeburns.
As you'd expect, T&Cs apply.
What covers are included in Superscript's online retailer insurance?
Public and product liability insurance
Hugely important for individuals or companies that sell products online, the dual protection of public and product liability insurance can shield you from third-party claims (for instance by a customer, a supplier or a member of the public) of accidental injury or property damage as a result of your business activities or the products you sell.
You can choose from a limit of either £2 million or £5 million for your combined public and product liability cover.
Unlike with some insurers, you won't need to provide us an itemised product list, as long as you don't sell anything from our excluded items list
Cyber and data security should be the primary concern of online and e-commerce businesses. By storing and handling sensitive customer data, e-commerce businesses are one of the main targets for malicious cyber attacks.
Our cyber insurance is a truly innovative product designed with digital businesses in mind. Your cyber cover also includes media liability (which protects content that you publish online) and an award-winning breach response package (with legal, PR and IT forensic support) for no additional fee.
Employers' liability insurance
Employers' liability (EL) cover is a legal requirement for most UK businesses that employ people, even if you only employ temporary, contractors or part-time staff.
Our employers' liability insurance means you'll benefit from £10 million of cover for up to 25 employees.
It covers your liability in the event that an employee makes a claim against the business and includes protection for teams who work from home or travel for business anywhere in the world.
This coverage for employees covers injuries that happen anywhere in the world other than 'offshore' – while working, or travelling to or from, an offshore platform.
Electronic and portable equipment cover
If your online selling business relies on equipment to get the job done (including laptops, phones and tablets or a camera for photographing your products), then electronic and portable equipment cover is an important consideration. It can protect you if these items get damaged, lost or stolen. You can enjoy up to £10,000 of cover with a limit of £2,500 for a single item.
While your transactions may take place online via the Amazon Marketplace platform, you may choose to take responsibility for actually delivering your products to customers yourself. If you include stock cover in your policy, then your insurance will include cover of up to £5,000 for your products whilst in transit in your own vehicles.
We also offer an additional cover for your products whilst out for delivery with a UK postal or courier service.
Personal accident cover
This optional cover will pay a compensatory benefit if someone working for the business suffers an accident resulting in the loss of their sight, hearing, speech or a limb, death or leaving them disabled and permanently unable to work. You can choose between a £5,000 or £10,000 benefit.
Once you've completed a quote, you'll be able to view a summary of cover. Please always refer to your policy documents for full details around exclusions, terms and limits of your customised cover. Read our guide to understanding your policy documents.
Selling to customers in the USA?
If you sell products on Amazon Marketplace in the North America, then there are some insurance requirements you need to have in place.
If your turnover is greater than the threshold of $10,000 in any month (three consecutive months in Mexico or Canada), then you must:
- Have public and product liability insurance with a limit of at least $1 million (£10 million Mexican Pesos)
- Add Amazon to your policy as an 'additional insured'
Our online retail insurance allows you to meet Amazon's insurance requirements for selling in the US and you can get cover if up to 25% of your total turnover comes from North America.
Insurance for dropshipping on Amazon
Dropshipping is one of several methods of selling via Amazon. If you are a dropshipper, our online seller insurance can cover you, even if you don't hold your own inventory or fulfil your own orders.
However, in order to be covered you'll need to either:
Physically inspect a sample of at least 5% of the stock of all the items listed for sale on at regular intervals and keep records of this
Maintain rights of recourse against a UK or EU-based manufacturer or wholesaler for all products you sell in relation to faults and safety issues
What products can't be insured?
We can't offer you cover if you sell any of the following items:
- Live animals
- Any products that need to be medically prescribed
- Products that don’t meet health or safety requirements in the United Kingdom
- Any product that's sale is subject to legal age restrictions in the United Kingdom
- Products you know to be faulty or unsafe
- Second-hand electrical goods
- Vehicles, aircraft or watercraft (or components of them)
Amazon UK also publishes details of products that are either prohibited or restricted on their platform.
Not an Amazon seller?
Are you an online retailer that doesn't sell on Amazon? Perhaps you sell via your own website on a different marketplace?
Fear not. However you choose to sell online, you can be covered by our online retailer insurance product which can offer protection for your stock, goods-in-transit, business equipment and your liability to customers and members of the public.
Download your free guide to selling online
It's quick, instant and unlocks 11 chapters of valuable advice for online retailers and ecommerce businesses.
How do insurance claims work?
The below is a good guide to the process and timescales you can expect when you need to make a claim under your policy.
If you’re ever unsure whether you can or should claim, it’s best to get in touch and we can let you know.
Notify us of the claim
Contact us by email at email@example.com, by 24/7 freephone on 0800 772 3059 or by logging in to your customer portal.
Ideally this should be done as soon as possible and within 30 days of you becoming aware of anything which you think may be covered by your insurance.
A good indicator of whether or not to let us know is if there’s an issue which may require a payment to be made on your behalf.
We'll get on the case
We’ll acknowledge your claim within 24 hours, and sometimes in as little as 30 minutes! This means you’ll receive email confirmation of your claims reference and contact information should you need to speak to us.
We will then reach out to you within 48 hours to request any extra information we need to progress your claim.
We’ll keep you updated on the next steps as the claim progresses.
A decision is made
We’ll let you know if your claim is successful or not. If your claim isn’t covered, we will always try to point you in the right direction and support you as best we can in getting back to normal.
Read about the most common reasons claims aren't paid.
If your claim is successful, once we have all the documents we need, we will aim to settle claims such as accidental damage, theft and lost equipment within five working days.
Frequently asked questions for Amazon sellers' insurance
What is online seller's insurance for Amazon Marketplace sellers?
Online retailer insurance is designed to protect businesses and individuals that sell products online (including Amazon Marketplace) from claims that could cause them financial loss. There are a few types of cover that are relevant for online retailers, including product liability, business interruption and cyber insurance.
The types of claims covered include accidental injury or property damage to a member of the public, theft or damage of stock or business equipment such as phones or laptops, as well as downtime or fines due to data breaches.
Do I need business insurance for my online retail business?
Most business insurance isn't legally required. The only exception to this is employers' liability, which is a legal requirement for most UK businesses that have employees.
Amazon also set out certain minimum insurance requirements for users of their Fulfilment by Amazon (FBA) service in the UK, as well as all users of their platform in North America.
Even when it's not required by law or as a contractual obligation, many online sellers choose to purchase insurance as a duty of care to protect their business. This can include covers such as product and public liability, business equipment and business interruption to protect their online retail business from a variety of risks.
What is covered by public and product liability for online sellers?
Your public liability insurance will cover your liability for paying legal and compensation costs in the event of a claim made against your online retailer business by a member of the public (including customers) if they are injured – or their property damaged – by your business's activities.
Our online retailer insurance includes both public liability and product liability cover, meaning that you're also covered if a member of the public is injured – or their property damage – by the products you sell, even if you did not manufacture them yourself.
Is dropshipping the same as Fulfilment by Amazon (FBA)?
Not quite. FBA is an alternative to the dropshipping model of online selling. If you use Fulfilment by Amazon, then you will own your own product inventory but this will be stored, packaged and shipped by Amazon on your behalf.
Dropshippers do not own their own inventory or fulfil your deliveries themselves. In order to be covered as a dropshipper, you'll need to:
- Physically inspect a sample of at least 5% of the stock of all the items listed for sale on at regular intervals and keep records of this.
- Maintain rights of recourse against a UK or EU-based manufacturer or wholesaler for all products you sell in relation to faults and safety issues.
What does "rights of recourse against a UK or EU-based manufacturer or wholesaler" mean?
In order to be covered for dropshipping, you'll be asked whether you can agree that you can:
"Maintain rights of recourse against a UK or EU-based manufacturer or wholesaler for all products you sell in relation to faults and safety issues".
By “maintaining rights of recourse”, we mean:
(1) the supplier of your products is either UK or EU-based; and
(2) in your contract with them, you have not waived your right to enforce common law liabilities and responsibilities through the UK or European court system.
If you cannot agree with this statement, then you can still be covered for dropshipping as long as you physically inspect a "sample of at least 5% of the stock of all the items listed for sale on at regular intervals and keep records of this (inspection)".
How much does online seller insurance cost?
The cost of your premium will vary depending on several factors, including the type of cover you want, the level of cover selected, where you deliver your products to and how and where your products are stored.
Are there any products that cannot be insured for Amazon sellers?
Unfortunately we're not able to offer you cover if you sell any of the following items:
- Live animals
- Medical devices or pharmaceuticals, or any products that need to be medically prescribed
- Products that don’t meet health or safety requirements in the United Kingdom or that cannot otherwise legally be sold in the United Kingdom
- Any product that's sale is subject to legal age restrictions in the United Kingdom (including but not limited to e-cigarettes/liquids, fireworks, knives, axes, crossbows, weapons, solvents, butane)
- Products you know to be faulty or unsafe or you know are subject to a product recall or safety notice
- Second-hand electrical goods
- Vehicles, aircraft or watercraft (or components of them)
Will my products be covered while in transit?
Yes, you will automatically get up to £5,000 worth of cover for goods in transit in your business' own vehicles. You can also opt for an additional cover for up to £5,000 for products whilst out for delivery with a UK postal or courier service.
Does my insurance cover selling products to customers in the USA?
Under the terms of our online retailer insurance, you can have up to 25% of your turnover coming from sales to the USA and Canada and still be covered. However, a higher excess of £2,500 applies to claims related to business in North America.
You can also read about Amazon's insurance requirements for selling in the US.
Can I increase the cover for my stock at busy times of the year?
Yes, because of the seasonal differences in the amount of stock you may need to hold, we automatically increase the amount of stock covered by 30% for November and December in the run-up to Christmas, as well as for 14 days before and after bank holidays.
The content on this page applies to policies first purchased on or after 14/12/2022. If you have an existing policy bought prior to this date, please see your policy documents for specific details of your cover.
- 6 Jun 20234 minute read
Are regulatory roadblocks hampering ambition?
The UK is often seen as a place that is 'open for business', but recently a number of high-profile regulatory delays have meant that major companies are now considering listing overseas instead.
- 1 Jun 20236 minute read
A guide to National Insurance for the self-employed [2023 update]
Freelancers and the self-employed pay their National Insurance contributions a little differently to people employed by a company. Read our guide to the ins and outs of how National Insurance works for the self-employed.
- 31 May 20235 minute read
A landlord’s guide to HMO licensing
Around 1 in 10 private rented properties in the UK are classed as houses in multiple occupation (HMOs). We explore what licences landlords need to let out their HMO properties.
Authorised by the FCA
The FCA supervises UK financial services firms to protect consumers. We are directly authorised and regulated by the FCA and our Firm Reference Number is 656459. These details can be confirmed on the Financial Services Register at www.fca.org.uk or by calling the FCA on 0845 606 1234.
A-rated financial strength
Our insurance products are underwritten by Standard & Poor’s A-rated financial strength or higher. This means the underwriter has been independently assessed by the world’s leading credit rating provider and found to have a strong capacity to meet financial commitments (pay claims).
Protected by the FSCS
If you are a business with an annual turnover under £1m, charity with an annual income under £1m, or trust with net assets under £1m, then you will be entitled to compensation from the FSCS in the unlikely event we cannot meet our obligations. Full details and further information on the scheme are available at www.fscs.org.uk.