Commercial brokers and insurers should have the millennial generation on their minds in order to stay relevant in the digital world.
Our CEO, Cam met up with Louie from Insurance Business to discuss why Generation Y consumers are more likely to buy insurance from technology companies compared to other customer segments. Cam commented:
"With today's start-ups increasingly consisting of digital-native millennials, the traditional offline broker approach is no longer going to cut it. It's the Uber and Airbnb generation that we should be thinking about. Today's start-ups expect a seamless online customer experience, along with transparent communications, pricing and personalised products that flex around their needs."
Brokers and insurers also need to evolve to cater to the risks that businesses face today and the way that they work, with digital businesses less concerned about the traditional threats of fire, theft and flooding. Cam said:
"The UK tech sector has been growing faster than any other part of the economy for several years and now represents at least 350,000 businesses, worth a combined £152 billion in revenues annually. Cyber-attacks and data breaches are two of the biggest risks currently facing these businesses, yet no other insurance provider has developed a specialist and digital-first offering that meets their needs."
To read the full article and find out about the changes to the insurance industry in the next 5 years click here.
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- 03 December 20204 minute read
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