The Baseline

16 Jun 2017
3 minute read

How six world famous brands got their names

Choosing a name is a big decision. There's often a story behind the moniker. Here's some inspiration.

12 Jun 2017
3 minute read

Powerful apps to improve business ops

Running a business is stressful and time-consuming. We've listed 9 of the most powerful apps that can help improve your business operations.

8 Jun 2017
1 minute read

Why brokers need to think about millennials

Insurance Business interviewed Cameron Shearer, CEO Superscript about the millennial generations view on insurance and the digital world.

2 Jun 2017
2 minute read

Landing helicopters to landing investment

Helipaddy is the must-have tool for helicopter pilots, helping them discover, store and share heli-friendly landing sites. Paddy Wills explains more.

22 May 2017
4 minute read

How to avoid trademark & copyright disputes

Copyright and IP disputes are on the rise - here's what you need to know if you face a trademark or copyright dispute.

18 May 2017
4 minute read

Inspriration from UK co-founders

We look at the most successful UK based co-founders and how they make it the co-founder relationship work so well.

Startups 101 / 
Top lists / 
17 May 2017
8 minute read

NHS WannaCry - Small business learnings

All about the NHS cyber-attack and WannaCry virus. What happened, why and what can small businesses learn? Find out more.

4 May 2017
3 minute read

The most controversial startups ever

Some entrepreneurs love to shock. Here's our pick of the most controversial‚Ää‚ÄĒ‚Ääand in some cases, downright scary‚Ää‚ÄĒ‚Äästart-ups ever!

27 Apr 2017
4 minute read

5 cool machine-learning startups

Machine learning has exploded in the last few years and is now widely regarded as one of the disruptive technologies. Here's 5 of the hottest start-ups!

Top lists / 
AI / 
19 Apr 2017
4 minute read

A guide to business insurance for contractors

Here's a quick guide to some of the policies you should consider if you're a contractor, and how to make sure you get the best cover to match your needs