The Baseline
A guide to content marketing for startups
Looking to get started with content marketing? Our guide for startups provides top tips and guidance.
What is imposter syndrome and how do you overcome it?
A lot of people suffer with imposter syndrome when they experience success. Discover why we get it and how to handle it here.
How to get a mortgage when you're self-employed
As a self-employed person, getting a mortgage can be challenging. Emma Maslin from The Money Whisperer shares her tips on preparing your application and making the process easier.
How to successfully deal with failure
Everything we do – big or small – has the potential to fail. Learn to embrace and even celebrate failure with these tips.
How can brokers help insurers embrace digital currencies?
Digital currencies represent a significant opportunity, find out how brokers and insurers can embrace digital assets.
How to become a freelance writer
Set yourself up for a successful freelance writing career with our 20-step guide to becoming a freelance writer, including setting your rates and landing clients.
The ultimate beginner’s guide to freelancing
Thinking of going freelance? This epic guide has everything you need to get clued up, including the pros, cons, roles, salary, how to start and standing out.
A quick guide to Instagram for builders, decorators and painters
How to use Instagram as a tradesperson to showcase your work and reach new clients.
How to become a yoga instructor
Turn your passion for yoga into a career and learn to become a yoga teacher with these steps, including insights from our resident Yogi, Zena.
Starting a business doesn’t have to be stressful: top tips from 11 founders
Find out how to start a business without stress or worry, with our practical dos and don’ts.