Posts by Mai Fenton
Mai has extensive experience scaling brands and driving growth across businesses from start-ups through to multi-million pound enterprises, with a diverse marketing background that spans FMCG, lifestyle, retail, ecommerce and tech. As Superscript’s Chief Marketing Officer, Mai has overall responsibility for growth marketing and brand building. She was the brains behind Superscript’s transformational rebrand and repositioning from Digital Risks.
Will technology take over our jobs?
Will technology take our jobs? What jobs will survive and what roles will be automated? Read our analysis of automation, technology and the future of work.
Urban - a new wellness industry standard
COVID-19 has brought new challenges to the wellness industry. Find out how Urban is helping companies to set new standards.
Lessons from 8 top brands on CSR post-pandemic
CSR focus has been changed forever by Covid-19. But what should we expect from brands? From social good to the environment - find out now.
Post-pandemic safety: what to expect
From China’s green light apps to online safety advances, how will coronavirus change the relationship between tech and safety? Can we have both? Read more.
Generation Z. Born to heal the global economy
They grew up during recession and are graduating in a pandemic. From instincts and diversity to tech and selling, Gen Z are born entrepreneurs. Read why.
12 tips for small business success
Why do small businesses fail? Here are some of the top reasons for start-up failure and 12 tips to help your business succeed.
How to get remote working culture right
Maintaining company culture is a big challenge for remote workers and distributed teams. Here are Superscript's top tips.